The Clayton M. Christensen Reader
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The Clayton M. Christensen Reader
Acquista ora a 12,93 €
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Letto da:
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James Conlan
The best of Clayton Christensen's seminal work on disruptive innovation, all in one place.
No business can afford to ignore the theory of disruptive innovation. But the nuances of Clayton Christensen's foundational thinking on the subject are often forgotten or misinterpreted. To achieve continuing growth in your business while defending against upstarts, you need to understand clearly what disruption is and how it works, and know how it applies to your industry and your company. In this collection of Christensen's most influential articles—carefully selected by Harvard Business Review's editors—his incisive arguments, clear theories, and enjoyable stories give you the tools you need to understand disruption and what to do about it. The collection features Christensen's newest article looking back on twenty years of disruptive innovation: what it is, and what it isn't.
Covering a broad spectrum of topics—business model innovation, mergers and acquisitions, value-chain shifts, financial incentives, product development—these articles illuminate the impact and implications of disruptive innovation as well as Christensen's broader thinking on management theory and its application in business and in life.
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