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Sintesi dell'editore

Roger L. Martin, a professor and the former dean at the University of Toronto’s Rotman School of Management, writes about how a detailed plan may be comforting, but it’s not a strategy.

This article was first published in the January/February 2014 issue of Harvard Business Review.

©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.

Cosa pensano gli ascoltatori di The Big Lie of Strategic Planning (Harvard Business Review)

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