The Ad Feels a Bit Like Oscar Bait, but It’s Trying to Sell You an iPhone

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Sintesi dell'editore

The competition looks to reward the best “storytelling” from brands working with artists and filmmakers. It drew 600 entries in its second year, triple the number from last year, showcasing the growth in a subtle type of marketing that aims to reach people who are tuning out of traditional commercials.

"The Ad Feels a Bit Like Oscar Bait, but It’s Trying to Sell You an iPhone" is from the April 02, 2017 Business section of The New York Times. It was written by Sapna Maheshwari and narrated by Keith Sellon-Wright.

©2017 The New York Times News Service Division of The New York Times Company (P)2017 Audible, Inc.

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