It’s unclear whether Trump would benefit from that financially, as specifics about her monetary relationship with her brand were not included in her statement. But even if she is selling her part of the company, for a prominent member of the first family to be seen to be endorsing a brand with her own name on it is a complicated proposition. And an endorsement is exactly what an appearance in an item of clothing has become.
"Should Ivanka Trump the Woman Wear Ivanka Trump the Brand?" is from the January 12, 2017 Lifestyle section of The New York Times. It was written by Vanessa Friedman and narrated by Jenny Hoops.