Shift
Transform Motion into Progress in Business
Impossibile aggiungere al carrello
Rimozione dalla Lista desideri non riuscita.
Non è stato possibile aggiungere il titolo alla Libreria
Non è stato possibile seguire il Podcast
Esecuzione del comando Non seguire più non riuscita
Ascolta ora gratuitamente con il tuo abbonamento Audible
Shift
Acquista ora a 15,95 €
Nessun metodo di pagamento valido in archivio.
-
Letto da:
-
Jonathan Johns
A proposito di questo titolo
As organizations around the world do their best to deliver meaningful, effective, and efficient customer experiences, many are encountering difficulty translating their actions into progress. These businesses find that, despite a plethora of initiatives, programs, and plans, inclusive and excellent customer service remains stubbornly out of reach.
In Shift: Transform Motion into Progress in Business, chief strategy and marketing officers at Merkle and Dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition. The authors link three key themes—a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace—and outline their importance in the quest for the ideal client experience. They explain the importance of measuring progress through the eyes of the customer and ensuring that the measures that matter to customers are improving.
A must-listen for innovation and business development professionals, Shift deserves a place on the bookshelves of managers, executives, and other business leaders attempting to set their organization apart from the competition.
©2022 Richard Lees and Azlan Raj (P)2022 Ascent Audio