For years, women of color embraced Shea Moisture for hair products catering to naturally coily and curly hair. The family-owned business — inspired by a grandmother who sold shea butter across the Sierra Leone countryside nearly a century ago — has prided itself on empowering and meeting the needs of women of color.
"Shea Moisture Reaches out to White Women in Hair Products Ad. Black Women Protest." is from the April 25, 2017 National section of The Washington Post. It was written by Samantha Schmidt and narrated by Sam Scholl.