How do you hire and train sales people, and how do you use them effectively? In only 60 minutes of conversation and instruction, learn the answer to this question from the author of The Entrepreneur's Guide. He helped bring American Power Conversion (Nasdaq: APCC) public in 1988, a company that recently sold for $6.1 Billion. Most experienced managers believe that hiring good sales people is the hardest task. There are no sure fire ways to do this. The author has long experience in hiring sales people and emphasizes the difficulty of the task. He encourages managers to pursue good sales people with the understanding it is hard to do effectively, to get over their disappointments in poor hires, and keep looking for good ones. The good ones are hard to find - and often underestimate their own capability; the poor ones usually over-estimate their own. This is a perfect audiobook to listen to prior to a sales interview.

This audiobook includes 13 sections:

• Introduction: The Hardest Job to Hire For and Employ People In Effectively
• Define What You Are Looking For
• Suggested Ad: Be Willing to Carry a Bag
• Learning the Ropes: The Most Undervalued Part of the Job
• Your Firm's Toleration for Input
• Interviews: Do Not Prompt Them
• Interviews: Eccentrics Need Apply
• Testing Points
• Training
• Employing
• Doable Tasks
• Undoable Tasks
• Summary: Keep Looking All the Time.

This product is part of the Simply Magazine Home & Office series.