Sacha Baron Cohen, disguised as an anti-terrorism expert, coaxed Daniel Roberts, an ardent gun rights activist, into biting on a sex toy, and other embarrassing acts, while being filmed. Roberts thought he was part of a training video. Instead, he was being played for laughs, as part of an episode of Cohen’s Showtime series,
“Who Is America?”"Sacha Baron Cohen Pranked Me, Can I Sue? Yes. Win? Not So Much." is from the August 20, 2018 Entertainment section of The New York Times. It was written by Sopan Deb and narrated by Kristi Burns.