Majora Carter shows how brain drain cripples low-status communities and maps out a development strategy focused on talent retention to help them break out of economic stagnation.

How can we solve the problem of persistent poverty in low-status communities? Majora Carter argues that these areas need a talent-retention strategy, just like the ones companies have. Retaining homegrown talent is a critical part of creating a strong local economy that can resist gentrification. But, too many people born in low-status communities measure their success by how far away from them they can get.

This is a profoundly personal audiobook. Carter writes about her brother’s murder, how turning a local dumping ground into an award-winning park opened her eyes to the hidden potential in her community, her struggles as a woman of color confronting the “male and pale” real estate and nonprofit establishments, and much more. It is a powerful rethinking of poverty, economic development, and the meaning of success.

"My musical, In the Heights, explores issues of community, gentrification, identity and home, and the question: Are happy endings only ones that involve getting out of your neighborhood to achieve your dreams? In her refreshing new book, Majora Carter writes about these issues with great insight and clarity, asking us to re-examine our notions of what community development is and how we invest in the futures of our hometowns. This is an exciting conversation worth joining.” (Lin-Manuel Miranda)