Melissa and Todd discuss how they established eWebinar's pricing model, focusing on aligning their business strategy with their lifestyle goals and market approach. Melissa shares insights from her past ventures, highlighting her shift towards a product-led strategy to ensure the business supports a hands-off lifestyle, avoiding the demanding nature of sales-led models. Melissa explains why she’s against freemium and opted for free trial instead, and the reason they chose a low cost pricing structure to temper customer expectations about service levels.

They talk about how eWebinar’s automated functionality required a unique pricing model based on the number of active webinars instead of live concurrent attendees, a risk they took as it moved away from traditional webinar software business models. This resulted in challenges and difficulty in explaining their model to prospective customers unfamiliar with automated webinars. Melissa and Todd reflect on the importance of pricing in shaping customer relationships and the need for ongoing adjustments based on usage and user exploitation.

Contact ProfitLed

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• Find show notes of each episode on ProfitLed.fm.

Connect with our host

• Follow Melissa Kwan on LinkedIn
• Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube

This podcast was brought to you by eWebinar.
Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.

Thanks for listening!

When Melissa first went to Todd with the idea of eWebinar, he wasn't immediately convinced the product was solving a much needed problem. She engaged him as a contractor to write the first version of the website which started with competitive research. During that process, he grew passionate about the idea because he identified a gap in the market for a product that could offer a superior automated webinar experience.

On this episode, Todd describes the process he went through in doing market research and how he came up with the set of launch features. Melissa and Todd also discuss how they strategically cut things down to speed up their launch date, otherwise they would've been stuck in a perpetual rabbit hole of never-ending development.

Contact ProfitLed

• Tweet us at @profitledfm.
• Find show notes of each episode on ProfitLed.fm.

Connect with our host

• Follow Melissa Kwan on LinkedIn
• Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube

This podcast was brought to you by eWebinar.
Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.

Thanks for listening!

David, eWebinar's CTO and Cofounder, floated around for 2 years as a fractional CTO before joining the company. Previous to that, he was the cofounder for a New York telecomm startup that raised $10m, but shut down after they failed to find enough traction after 4 years to continue raising capital.

Melissa shares David's story and what his mindset was after quitting Microsoft for startup life, and how his beliefs shifted away from gunning for "all or nothing" to "how do I not end up with nothing?"

On this episode, Melissa talks about what founders should know when they're pitching an experienced CTO who has an abundance of options, what a top 1% CTO/Cofounder looks like, and how to navigate equity split when they decide to join your team.

Contact ProfitLed

• Tweet us at @profitledfm.
• Find show notes of each episode on ProfitLed.fm.

Connect with our host

• Follow Melissa Kwan on LinkedIn
• Follow @themelissakwan on Instagram, TikTok, Twitter and YouTube

This podcast was brought to you by eWebinar.
Learn more at ewebinar.com and find out how you can turn pre-recorded videos into automated webinars that perform better than a live webinar.

Thanks for listening!