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Sintesi dell'editore

For years, Microsoft's Outlook has been losing ground to Google's Gmail and to the Email apps integrated into iPhones and other mobile devices. But now the company is trying to inject new life into Outlook, attempting to transform it from a simple Email product into a platform that connects users to a multitude of third-party services such as Uber, Yelp, and Evernote. Whether or not the leap from product to platform works is an immensely important question - not just for Microsoft but also for a growing number of businesses built around products or services.

"Products to Platforms: Making the Leap" is from the April 2016 issue of Harvard Business Review.

©2016 by the President and Fellows of Harvard College, All Rights Reserved (P)2016 Audible, Inc.

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