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Sintesi dell'editore

Social media has produced its own breed of stars, from the video bloggers of YouTube to the style mavens of Instagram, and major media companies and brands have increasingly turned to this group as a way to reach the ad blockers and cord cutters of the world.

"PewDiePie Dust-up Shows Risks Brands Take to Tap Into Social Media" is from the February 19, 2017 Business section of The New York Times. It was written by Sapna Maheshwari and narrated by Kristi Burns.

©2017 The New York Times News Service Division of The New York Times Company (P)2017 Audible, Inc.

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