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People for the Ethical Treatment of Animals were intending to anonymously release this disturbing video on YouTube this week, to draw attention to animal cruelty. But there’s a problem: The video was faked. The cat is CGI. And a PR company working on PETA’s behalf asked a media organization to help them make the video go viral — without revealing that Rufus wasn’t real.

"PETA Wanted a Fake Cat Video to Go Viral. It Didn't Exactly Turn out as Planned." is from the June 07, 2017 The Intersect section of The Washington Post. It was written by Abby Ohlheiser and narrated by Sam Scholl.

©2017 The Washington Post (P)2017 Audible, Inc.

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