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When it comes to creativity, organizations are a lot like people. They have no problem generating ideas, including some that are potentially useful and novel. Furthermore, they are also generally able to access creative ideas generated by others. Where they fail, however, is at turning those ideas into actual innovations. Indeed, few creative ideas ever become innovative products or services.

©2015 by the President and Fellows of Harvard College, All Rights Reserved (P)2015 Audible, Inc.

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