Leadership and the Sexes
Using Gender Science to Create Success in Business
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Leadership and the Sexes
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Letto da:
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Jonathan Marosz
Leadership and the Sexes presents brain science tools with which listeners can look into the brains of men and women to understand themselves and one another. Provided are five GenderTools, which can be used immediately in executive, management, design and marketing teams. The gender science presented here has been used successfully by such diverse corporations as IBM, Nissan, Proctor & Gamble, Deloitte & Touche, PriceWaterhouseCoopers, Brooks Sports, and many others. This gender science helps leaders increase their organization's competitive edge, profits, and bottom line by:
- Increasing gender intelligence between men and women.
- Discovering new ways to supervise, negotiate, and manage.
- Revising male/female relationships to meet the demands of the global economy
- Understanding how to use gender science to sell and market products and services.
The corporation that utilized the authentic differences between men and women is the organization that discovers significant competitive advantage. The company or firm that helps women and men understand each other discovers maximum success.