Is R&D Getting Harder, or Are Companies Just Getting Worse at It?

We know innovation drives corporate growth. As Strategy& reported in its 2015 survey of 1,757 executives, “innovation today is a key driver of organic growth for all companies — regardless of sector or geography.” According to that report, the top 1,000 R&D spenders invested $680 billion in R&D that year, up 5% from the prior year. Historically, R&D has been viewed as the engine of national economic growth as well.

"Is R&D Getting Harder, or Are Companies Just Getting Worse at It?" is from hbr.org, published on March 21, 2017.