The audiobook wants to provide an analytical review of the implications of data in many different contexts. As a matter of fact, data are correlated to the legal, economic and personal contexts.

Furthermore, the report presents the different perspectives concerning the usage of data and their impacts on the agents involved: data subject, data collector, and data processor. This in-depth analysis shows the importance of coordination among consumers, firms and policy makers.

Data are considered as real inputs in the production function of a firm because they are a useful resource since they enable the creation of knowledge for companies, they facilitate the "learning-by doing process" while learning about the tastes and preferences of the customers to tailor their offers towards them. On the other hand, consumers should accept to provide certain data to ease this process because it can favour both them and the market.

The role of policymakers is very important because it is the one controlling and taking care of balancing trade-offs across the many competing objectives trying to detect a limit between the storage of useful data by the firm and the protection of the users' privacy. Moreover, the book attempts to translate the influence of data protection policies on the economic growth.