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It’s a common refrain in executive suites these days: “We need a new narrative.” It’s not enough any more to say “we make widgets.” With changes happening so quickly from so many directions - competition, regulation, technology, talent, customer behavior - it’s easy for one’s story to become generic or outdated.

"How to Build a Strategic Narrative" is from hbr.org, published on March 25, 2016

©2016 by the President and Fellows of Harvard College, All Rights Reserved (P)2016 Audible, Inc.

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