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When it comes to setting strategy, which is more effective: one great thinker or a wise crowd? To find out, I turned to my ongoing Top Pricer Tournament, in which 884 people - managers, consultants, professors, students - make pricing strategy decisions for a generic business competing against other generic businesses. The decision options available to each person work out to 14,739 possible strategies in each of three generic industries.

"How the Very Best Strategists Decide" is from hbr.org, published on October 24, 2016.

©2016 by the President and Fellows of Harvard College, All Rights Reserved (P)2016 Audible, Inc.

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