How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons

Letto da: Caroline Miller
Durata: 9 min
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Sintesi dell'editore

Employing hundreds of social scientists and data scientists, Uber has experimented with video game techniques, graphics and noncash rewards of little value that can prod drivers into working longer and harder — and sometimes at hours and locations that are less lucrative for them.

"How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons" is from the April 02, 2017 Business section of The New York Times. It was written by Noam Scheiber and narrated by Caroline Miller.

©2017 The New York Times News Service Division of The New York Times Company (P)2017 Audible, Inc.

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