How Marketers Can Personalize at Scale

Letto da: Fleet Cooper
Durata: 10 min
Dopo 30 giorni EUR 9,99/mese

Sintesi dell'editore

Marketing has entered its “uncanny valley” moment. That term was first used to describe the deep unease people feel when a robot or computer-generated human facsimile nearly succeeds in passing itself off as the real deal. It may walk like a person and talk like a person, but without the nuance, context, and tone that make for real engagement, what’s left rings false. And that’s off-putting.
©2015 by the President and Fellows of Harvard College, All Rights Reserved (P)2015 Audible, Inc.

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