How Habit Beats Novelty

Letto da: Fleet Cooper
Durata: 2 min
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Sintesi dell'editore

Marketers spend time and money trying to make products stand out so that they'll be chosen. But what if novelty is having the opposite effect?

"How Habit Beats Novelty" is from the January/February 2017 issue of Harvard Business Review.

©2016 by the President and Fellows of Harvard College, All Rights Reserved (P)2016 Audible, Inc.

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