Vantaggi dell'abbonamento Vantaggi dell'abbonamento
  • Accedi ad un universo di contenuti audio, senza limiti d'ascolto.
  • Ascolta dove vuoi, quando vuoi, anche offline.
  • Dopo i primi 30 giorni gratis l’iscrizione si rinnova automaticamente a EUR 9,99 al mese.
  • Cancella la tua iscrizione in ogni momento.

Sintesi dell'editore

When it comes to innovation, businesses have a strong bias for the new. The idea of creating a fresh new product, the prospect of increasing market share with brand new offerings, or the vision of disrupting some slow-moving incumbent with a radical new technology – these have an inherently strong appeal for companies keen for growth. What’s more, legacy products seem to be at a natural disadvantage. Company leaders and product managers worry that these core products have been around for years and may not be able to deliver much more. How will they perform well enough for us to meet our targets?

"How Gatorade Invented New Products by Revisiting Old Ones" is from hbr.org, published on August 17, 2017.

©2017 by the President and Fellows of Harvard College, All Rights Reserved (P)2017 Audible, Inc.

Cosa pensano gli ascoltatori di How Gatorade Invented New Products by Revisiting Old Ones

Valutazione media degli utenti

Recensioni - seleziona qui sotto per cambiare la provenienza delle recensioni.

Non ci sono recensioni disponibili