There is a remarkable story about longevity in the Facebook publishing world. It comes, improbably, from Vilnius, Lithuania, where a small but mighty digital publisher is successfully navigating the changing tides of Facebook’s algorithms. Its story illustrates the qualities needed to survive in today’s Facebook-dominated digital media world: agility, lean operations, a clearly defined brand and a fair bit of luck.
"How 41 People in Lithuania Took Over Your Facebook Feed" is from the November 30, 2017 Business section of The New York Times. It was written by Kevin Roose and narrated by Kristi Burns.