Holistic Email Marketing
A Practical Philosophy to Revolutionise Your Business and Delight Your Customers
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Holistic Email Marketing
Acquista ora a 12,93 €
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Letto da:
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Kath Pay
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Di:
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Kath Pay
Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards.
It’s time to put the ‘marketing’ back into email marketing.
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to:
• Develop strategies and tactics that will make you a better email marketer
• Craft email messages that your customers will love and act on
• Achieve your goals by using ‘Helpful Marketing’
• Apply a scientific method to testing and marketing to reduce waste and learn what works
©2020 Kath Pay (P)2020 Rethink Press LimitedRecensioni della critica
‘Kath’s immense marketing knowledge combined with her limitless passion for email has always made her a trailblazer. I’m surprised that it has taken her this long to write a book, but it was worth the wait.’ Skip Fidura, speaker, author, expert
‘Kath Pay is an expert in email marketing, but it is not the twenty+ years’ experience or her ability to stay ahead of the game which puts her in this category. It is her unique no-nonsense approach, her understanding of the why and the what. She does not get sidelined by the latest technology or quick-fix approaches; instead, her holistic approach to email marketing and business strategy means the results speak for themselves. I would recommend you read this long-awaited book, trust what it says and make time to review what you are doing, change your mindset and your approach, and reap the benefits that a well-thought-out and implemented email strategy will bring.’ Sara Watts, business owner, DMA Council chair and futurist
‘Kath’s book delivers comprehensive and authoritative information and advice. It’s an inclusive read that can help CRM marketers improve the performance of their programmes and help them succeed in today’s challenging digital environment.’ Saul Lopes, Head of CRM, Dixons Carphone