‘Kath’s immense marketing knowledge combined with her limitless passion for email has always made her a trailblazer. I’m surprised that it has taken her this long to write a book, but it was worth the wait.’ Skip Fidura, speaker, author, expert

‘Kath Pay is an expert in email marketing, but it is not the twenty+ years’ experience or her ability to stay ahead of the game which puts her in this category. It is her unique no-nonsense approach, her understanding of the why and the what. She does not get sidelined by the latest technology or quick-fix approaches; instead, her holistic approach to email marketing and business strategy means the results speak for themselves. I would recommend you read this long-awaited book, trust what it says and make time to review what you are doing, change your mindset and your approach, and reap the benefits that a well-thought-out and implemented email strategy will bring.’ Sara Watts, business owner, DMA Council chair and futurist

‘Kath’s book delivers comprehensive and authoritative information and advice. It’s an inclusive read that can help CRM marketers improve the performance of their programmes and help them succeed in today’s challenging digital environment.’ Saul Lopes, Head of CRM, Dixons Carphone