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Sintesi dell'editore

In this issue:

IDEA WATCH
"Why You Aren't Buying Venezuelan Chocolate" by Rohit Deshpande.

FEATURE ARTICLES
"Branding in the Digital Age: You're Spending Your Money in All the Wrong Places" by David C. Edelman.
"Robert S. McNamara and the Evolution of Modern Management" by Phil Rosenzweig.
"China vs the World – Whose Technology Is It?" by Thomas M. Hout and Pankaj Ghemawat.

©2010 by the President and Fellows of Harvard College, All Rights Reserved (P)2010 Audible Inc.

Cosa pensano gli ascoltatori di Harvard Business Review, December 2010

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  • Matt
  • 30/12/2010

Not the full issue..

This is only selected articles. You don't get all content. I am asking for a refund.