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Sintesi dell'editore

There are four feature stories this month. The first is called "Leading Change When Business is Good", and it's an in-depth interview with IBM CEO Sam Palmisano about how he worked from the bottom up to redefine the company's core values. Then, when it comes to product piracy, the best antidote is not a lawsuit, but a market-based strategy to keep pirates in port. The third feature looks at the factors companies should consider in order to minimize costs and maximize profits when going global. And, the fourth feature this month explores how new leaders must integrate business savvy with a vision of the big picture. Finally, executive summaries from the remaining articles in this issue of the Harvard Business Review.
©2004 by the President and Fellows of Harvard College, All Rights Reserved (P)2004 Audible Inc.

Cosa pensano gli ascoltatori di Harvard Business Review, December 2004

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