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Harsh Realities: The Making of Marico

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Harsh Realities: The Making of Marico

Di: Harsh Mariwala, Ram Charan
Letto da: Shernaz Patel
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Breaking away from the shackles of family-run Bombay Oils Industries Ltd, Harsh Mariwala founded Marico in 1987. Today, the homegrown Marico is a leading international FMCG giant which recorded an annual turnover of over Rs 8000 crore last year. Their products, like Parachute, Nihar Naturals, Saffola, Set Wet, Livon and Mediker, are market leaders in their categories. This is the story of grit, gumption and growth, and of the core values of trust, transparency and innovation which have brought the company to its current stature. Co-authored by leading management thinker and guru Ram Charan, Harsh Realities is a much-awaited business book by an innovative and clear-headed leader who built a highly professional, competitive business from the ground up. Business Imprenditorialità Marketing e vendite Piccola impresa e imprenditorialità Professionisti e accademici Vendite e vendere
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