• HALO Talks: Elevating Wellness

  • Di: Pete Moore
  • Podcast
HALO Talks: Elevating Wellness copertina

HALO Talks: Elevating Wellness

Di: Pete Moore
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  • Riassunto

  • Entrepreneurs in the Health, Active Lifestyle and Outdoor ("HALO") sector sharing their stories.
    Integrity Square-2023
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Episodi
  • Episode #416: Aaron De Jong-Empowering Employees And Companies With Movr-The Future Of Movement Health

    Episode #416: Aaron De Jong-Empowering Employees And Companies With Movr-The Future Of Movement Health
    Jun 9 2023
    Aaron De Jong has always been passionate about fitness. He pursued a degree in Physical Education and Exercise Physiology and worked at his school's athletic training center and therapy clinic. It was during this time that he noticed athletes struggling with basic core exercises and experiencing injuries as a result of improper training. Aaron has since made it his mission to educate athletes (and the general public!) on proper exercise techniques and the importance of incorporating foundational exercises into their routine. Host Pete Moore and Aaron discuss his new venture Movr, an evidence-based movement health solution for health and wellness platforms that adds value to your technology and improves the lives of your people. De Jong suggests that club operators or insurance companies consider offering small monetary rewards for individuals taking quick tests to gather rudimentary information that can guide individuals towards proper healthcare and potentially life-changing results. He emphasizes the importance of addressing fixes and finding out what motivates people. He states, "With clients it's like, 'AHA! I feel better. AHA! I'm moving better.' That's true magic, man. That's movement health, that's movement improvement . . . if you move better and feel better as fast as possible, that's when stickiness happens. Pair that with incentivization, and we've got a winning formula." De Jong describes a fully automated program that categorizes people into six different types based on their movement capabilities. He believes that automation allows for greater scaling and improving population health, but also suggests that people with acute pain still need to see a physical therapist.  Some key moments:  [00:04:36] Assessing body movement for possible issues. [00:07:12] Automated program identifies six types of individuals. [00:18:49] Customized workout builder with MSK (musculoskeletal) recommendations. [00:24:51] Surround yourself with mentors. Learn to say no. A few key takeaways:  1. Assessments are crucial for identifying and improving movement health. De Jong emphasizes the importance of breaking down assessments into simpler components to identify any core problems and improve overall movement health. 2. Technology can help tailor workouts to individual needs. De Jong's company uses de-identified user data sets to create a balanced body capable of functional tasks, constantly evolving and adapting to the user's needs. 3. Addressing basic problems can make a significant difference. De Jong recommends finding out what motivates people, but also addressing the basics that need fixing, comparing it to simple back pain rather than complex neurosurgery. 4. Automation can enable greater scaling and improve population health. De Jong and his team have conducted 80,000 assessments over four years and 50,000 users, and with the app launch, doubled the amount of assessments and workout sessions completed in the first week. If you're a club owner (or a SaaS company interested in integrating with Movr) be sure to reach out to Aaron today!  Click here to download transcript.  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  Twitter: https://twitter.com/thehaloadvisors  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    26 min
  • Episode #415: From Community to Cult Following: CinderFit's Brand Strategy With Felipe Azenha

    Episode #415: From Community to Cult Following: CinderFit's Brand Strategy With Felipe Azenha
    Jun 6 2023

    Felipe Azenha is a former Peace Corps volunteer who discovered the benefits of using cinder blocks as fitness equipment during the pandemic lockdown. He and his friend started doing these (very unique!) workouts around their area and, with more people joining, they formed a crew and called their workouts "CinderFit." Word quickly got around and news spread. Today, Felipe continues to lead the CinderFit movement, helping people stay fit using unconventional means.

    What initially started as a hobby turned into an early stage business after engaging industrial designers to create a cinderblock design that looks like furniture. "The cinder block will be in every home gym in the United States within the next 10 years and beyond," states Azenha confidently.

    He believes the tool can replace dumbbells and kettlebells. They've certainly gained some market validation by solving personal frustrations during the pandemic when fitness equipment was incredibly difficult to come by. They've been successful in driving sales through word-of-mouth and community-building efforts in Miami, where they're based. 

    Some key moments: 

    [00:00:57] Positive COVID story on CinderFit business.

    [00:04:03] Cinderblocks turned into "furniture" for working out.

    [00:07:07] Investing in fitness patents, minimal marketing spend.

    [00:13:06] Grassroots campaign focused on South Florida gyms.

    [00:15:07] Sent blocks to influencers and saw solid results.

    A few key takeaways: 

    1. Solving personal frustrations can lead to successful business ventures.

    2. Word of mouth is a powerful tool for gaining market validation and driving sales. CinderFit has seen success through grassroots efforts and influencer marketing, rather than heavy investment in online advertising.

    3. Building a presence in local markets is crucial before seeking larger orders. Entrepreneurs should start small and iterate before scaling up to avoid wasting resources.

    4. Patents can be important for protecting a product in key markets, and it's worth considering the potential value of obtaining one before launching.

    5. Building a community around a product can help create a loyal following and increase brand awareness. CinderFit is aiming to double down on their "cult" in Miami by continuing to connect with local individuals and gyms.

    Click here to download transcript. 

    Connect With Us: 

    Instagram: https://www.instagram.com/thehaloadvisors/?hl=en 
    Facebook: https://www.facebook.com/Integritysquare 
    YouTube: https://www.youtube.com/@halotalks 
    Twitter: https://twitter.com/thehaloadvisors 
    LinkedIn: https://www.linkedin.com/company/integrity-square/ 
    Website: https://www.halotalks.com 

    Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    23 min
  • Episode #414: Revolutionizing Fitness Culture with CLMBR | Kenny Rosenzweig's Vision

    Episode #414: Revolutionizing Fitness Culture with CLMBR | Kenny Rosenzweig's Vision
    Jun 2 2023
    Just as Kenny Rosenzweig thought he had found the perfect formula for success with CLMBR's very aggressive launch and subsequent expansion, an unexpected twist forced him to shift gears in a way he never could have predicted. What happened next will leave you wondering what's next for this innovative entrepreneur . . . and for CLMBR, the fantastic company he's now overseeing as COO. Kenny brings a wealth of experience from both the boutique fitness and equipment industries to the table. As a Co-Founder of Rowgatta, a (now closed due to COVID,) rowing-based fitness studio in New York City, Kenny saw firsthand the power of community and results-driven workouts. As part of the CLMBR team in Denver, he is helping to shape the future of connected fitness and bringing the benefits of vertical climbing to a wider audience. With its focus on providing a full-body, low-impact workout, Kenny is dedicated to making fitness accessible and enjoyable for everyone, from professional athletes to those just starting their fitness journey. Kenny found himself drawn to CLMBR due to its similarities with his previous company. He saw an opportunity to expand their reach during the pandemic, as people quickly sought out alternative fitness options. He recognized that the company could not only serve the home fitness market, but also gyms and fitness studios, leading to a significant shift in the company's focus. As the world began to open up again, Kenny and his team worked on redesigning their machines for commercial purposes, increasing their durability and resistance capabilities. "I think a big part of our job is just exposure. One much more cost-effective way of creating that exposure, is bringing the machine to where people are already going to work out!" he states.  In this episode, Pete and Kenny touch on:  The power of a B2B2C pivot during unexpected tough times like the pandemic. How the innovative accessibility features of CLMBR's machine caters to a variety of diverse needs for end users.Valuable entrepreneurial wisdom straight from Kenny's prior experiences at Rowgatta.How CLMBR envisions fostering a new fitness culture by cultivating a dedicated community. CLMBR's pivot to the B2B market In the ever-changing fitness landscape, adaptability is crucial for businesses to thrive. CLMBR's pivot toward the B2B market to meet the needs of gyms and studios that were adapting to pandemic-related challenges is a great example. Initially focusing on the D2C market, the team identified an opportunity to expand their reach and increase exposure by partnering with commercial gyms and studios. This move allowed the company to broaden their audience while still keeping community-building at the core of their business model. Kenny discusses how CLMBR reengineered and redesigned their machines to be commercial-grade, making them suitable for gym environments. He also noted how gym operators appreciated that their goal was not to take customers away from their locations, but to provide a better workout solution for everyone as things started to open back up. Emulating their swift pivot and adaptation to market conditions is a reminder to other industry professionals to stay nimble, seize opportunities, and work hard to build strong communities around their offerings. Facility owners should strongly consider adding CLMBR to their cardio lineup or using it for revenue-generating, small group training. Visit their site to learn more about their connected fitness equipment and content. Click here to download transcript.  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  Twitter: https://twitter.com/thehaloadvisors  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks  and don't forget to check out the HALO Academy for Executive Education opportunities.
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    23 min

Sintesi dell'editore

Entrepreneurs in the Health, Active Lifestyle and Outdoor ("HALO") sector sharing their stories.
Integrity Square-2023
Economia Igiene e vita sana
Mostra di più Mostra meno

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