Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke
Letto da: Tom Weiner
Durata: 9 ore e 20 min
5 out of 5 stars (1 recensione)
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Sintesi dell'editore

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.
©2008 Michael Levine (P)2009 Blackstone Audio, Inc.

"With an encouraging tone and a splash of humor, the author introduces readers to the PR pro's mindset....Instructive and entertaining...a clear-eyed and clever bible for the enterprising grassroots publicist." ( Publishers Weekly)
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  • Dejan
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Nothing "Guerrilla" About This Book

This is a really good guide to basic PR without a single instance actual guerrilla approach. Essentially, Levine mixed up words "cheap" and "guerrilla". He failed to bring up any significant digital PR opportunities, despite his attempt to stay in touch with the trends.

So the value you'll get from this book is:

1. Wisdom and perspective from a PR veteran.
2. Some low-budget PR tactics.
3. Occasional creative PR example.
4. Lots of useful, basic and common sense PR advice.