Cosa pensano gli ascoltatori di Guerrilla P.R. 2.0
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Nothing "Guerrilla" About This Book
This is a really good guide to basic PR without a single instance actual guerrilla approach. Essentially, Levine mixed up words "cheap" and "guerrilla". He failed to bring up any significant digital PR opportunities, despite his attempt to stay in touch with the trends.
So the value you'll get from this book is:
1. Wisdom and perspective from a PR veteran.
2. Some low-budget PR tactics.
3. Occasional creative PR example.
4. Lots of useful, basic and common sense PR advice.
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Another great book by Michael Levine. I however prefered the book a A Branded World by him which got 5 stars.