Vantaggi dell'abbonamento Vantaggi dell'abbonamento
  • Accedi ad un universo di contenuti audio, senza limiti d'ascolto.
  • Ascolta dove vuoi, quando vuoi, anche offline.
  • Dopo i primi 30 giorni gratis l’iscrizione si rinnova automaticamente a EUR 9,99 al mese.
  • Cancella la tua iscrizione in ogni momento.

Sintesi dell'editore

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.
©2008 Michael Levine (P)2009 Blackstone Audio, Inc.

"With an encouraging tone and a splash of humor, the author introduces readers to the PR pro's mindset....Instructive and entertaining...a clear-eyed and clever bible for the enterprising grassroots publicist." ( Publishers Weekly)

Cosa pensano gli ascoltatori di Guerrilla P.R. 2.0

Valutazione media degli utenti
Generale
  • 5 out of 5 stars
  • 5 stelle
    1
  • 4 stelle
    0
  • 3 stelle
    0
  • 2 stelle
    0
  • 1 stella
    0
Lettura
  • 5 out of 5 stars
  • 5 stelle
    1
  • 4 stelle
    0
  • 3 stelle
    0
  • 2 stelle
    0
  • 1 stella
    0
Storia
  • 5 out of 5 stars
  • 5 stelle
    1
  • 4 stelle
    0
  • 3 stelle
    0
  • 2 stelle
    0
  • 1 stella
    0

Recensioni - seleziona qui sotto per cambiare la provenienza delle recensioni.

Non ci sono recensioni disponibili
Ordina per:
Filtra per:
  • Generale
    3 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    2 out of 5 stars
  • Dejan
  • 15/06/2016

Nothing "Guerrilla" About This Book

This is a really good guide to basic PR without a single instance actual guerrilla approach. Essentially, Levine mixed up words "cheap" and "guerrilla". He failed to bring up any significant digital PR opportunities, despite his attempt to stay in touch with the trends.

So the value you'll get from this book is:

1. Wisdom and perspective from a PR veteran.
2. Some low-budget PR tactics.
3. Occasional creative PR example.
4. Lots of useful, basic and common sense PR advice.

1 person found this helpful

  • Generale
    4 out of 5 stars
  • Lettura
    4 out of 5 stars
  • Storia
    4 out of 5 stars
  • Blue777
  • 12/04/2021

Great book

Another great book by Michael Levine. I however prefered the book a A Branded World by him which got 5 stars.