Guerilla P.R.
Waging an Effective Publicity Campaign Without Going Broke
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Guerilla P.R.
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Letto da:
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Michael Levine
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Di:
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Michael Levine
In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, Levine explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.
Using case histories, tips from his professional experience, and an all-important list of start-up contacts, Levine passes his expert advice to anyone and everyine. From a director of a free clinic to the manager of a local rock band, anyone who wants quick and effective methods to bridge the gap between the message and the public can benefit from Levine's expertise.
©1993 Michael Levine (P)1993 Phoenix Books, Inc.Recensioni della critica
"In an entertaining yet intriguing manner, Levine puts forth a cogent, concise work that is spattered with snappy 'true-life' examples of traditional and nontraditional public relations activities. Chapters include sections called 'Tips and Traps', which list practical PR advice ranging from how to handle the press to speechmaking to giving successful parties and the effective use of photos—just to name a few." (Library Journal)