• Giftology

  • The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
  • Di: John Ruhlin
  • Letto da: Drew Birdseye
  • Durata: 2 ore e 8 min

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Giftology copertina

Giftology

Di: John Ruhlin
Letto da: Drew Birdseye
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Sintesi dell'editore

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

Altri titoli dello stesso

Cosa pensano gli ascoltatori di Giftology

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  • Generale
    3 out of 5 stars
  • Lettura
    4 out of 5 stars
  • Storia
    2 out of 5 stars
Immagine del profilo di Robin Ruud
  • Robin Ruud
  • 05/07/2017

Has one beautiful sentence

The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.

13 persone l'hanno trovata utile

  • Generale
    2 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    2 out of 5 stars
Immagine del profilo di Brett
  • Brett
  • 27/01/2017

Great concept but left me wanting more

This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

I do not recommend this book.

11 persone l'hanno trovata utile

  • Generale
    1 out of 5 stars
  • Lettura
    3 out of 5 stars
  • Storia
    1 out of 5 stars
Immagine del profilo di Nick
  • Nick
  • 25/01/2019

Too promotional

The book keeps referencing his online website for content that should have been included in the audiobook

4 persone l'hanno trovata utile

  • Generale
    4 out of 5 stars
  • Lettura
    4 out of 5 stars
  • Storia
    4 out of 5 stars
Immagine del profilo di Eric C. Boughman
  • Eric C. Boughman
  • 17/07/2018

No bonus but an okay story of gift experiences

I found it to be a somewhat interesting story, but nothing overly exciting. There is value in the content but the author is short on details and rather sends you to his website for "bonus information" about 10 times throughout the book. I actually went looking for this promised bonus information, and after having to register for the newsletter, unfortunately couldn't find it. I feel a bit cheated.

4 persone l'hanno trovata utile

  • Generale
    2 out of 5 stars
  • Lettura
    4 out of 5 stars
  • Storia
    1 out of 5 stars
Immagine del profilo di Kim P.
  • Kim P.
  • 23/08/2018

This book was a very long advertisement for the office Co.

As a sales person of over 20 years I was hoping to glean valuable information from this book about giftgiving to clients. I was disappointed. It seems to have very little valuable information and be mostly a book pointing to the author’s Co. that is a gift service company that companies can hire. I found that it did not answer some very basic questions like, “what if your company does not want to pay for gifts? Should the sales rep? Would that make them personal rather than business gifts? Could they be a tax write-off?”, Or “What if you are in a regulated industry that does not allow gifts? Are there ways around it?“, I have run into both of these scenarios over the years and this book provided no valuable information for some of those basic questions. I think this information could have been compiled into a small pamphlet. It’s not really worth the read. I like the concept of giftgiving and the author is creative. However, I did not find his book to be useful, and the sales pitch for his company at the conclusion let me know the underlying purpose of the book.

2 persone l'hanno trovata utile

  • Generale
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
Immagine del profilo di Sarah
  • Sarah
  • 17/11/2019

Not what I expected but still liked it

This is more of a guided manual for what to do to impress your clients if you are a large corporation or dealing with clients that spend an absorbent about of money with your brand. But the message was still good and I still liked the book

1 persona l'ha trovata utile

  • Generale
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
Immagine del profilo di John Kaddouri
  • John Kaddouri
  • 27/04/2023

getting back to the basics!

Really appreciated the insight and recommendations. Look forward to implementing this in both my personal and professional life.

  • Generale
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
Immagine del profilo di John Edwin
  • John Edwin
  • 24/01/2023

Great information

John gives practical information to put into practice right away! Thank you for your impact on the world!

  • Generale
    1 out of 5 stars
  • Lettura
    1 out of 5 stars
  • Storia
    1 out of 5 stars
Immagine del profilo di guy
  • guy
  • 09/01/2023

Sales hook to the guys website

the book has limited substance and is a hook to the guys website, unpleasant

  • Generale
    4 out of 5 stars
  • Lettura
    4 out of 5 stars
  • Storia
    4 out of 5 stars
Immagine del profilo di Mohsin Ali Vakil
  • Mohsin Ali Vakil
  • 08/01/2023

A Must Read Book

Very Good subject which should be followed in business and professional life. The message was Crisp and Short and to the point.. The listening was interesting.. Good Narrator... I got many good ideas of gifting which I will use in my personal and business life..

Ordina per:
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  • Generale
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
Immagine del profilo di Joe
  • Joe
  • 29/06/2019

if you're in business this is a must read.

I really enjoyed this. simple straight forward account of John's strategy for gifting. I would thoroughly reccomend reading it.

1 persona l'ha trovata utile

  • Generale
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
Immagine del profilo di Anonymous User
  • Anonymous User
  • 14/06/2022

Powerful insights into the art of gifting

This is a very actionable book for anyone in B2B sales and in influencer relations. Definitely trying this out with our next campaign!

  • Generale
    1 out of 5 stars
  • Lettura
    4 out of 5 stars
  • Storia
    1 out of 5 stars
Immagine del profilo di DJ
  • DJ
  • 14/12/2020

Self-Serving Bore

"You can gift people in this scenario, this scenario and that scenario."
"Quality gifts are best".

<Insert stories of transformation before-after> akin to: "Before I sent gifts my life wasn't worth living, now that I send gifts I have a beautiful wife and a successful business".

"And by the way, I have a business that does gifting as a service!"

I usually applaud anyone who takes the time and energy write a book, but this is a totally self-serving one, extremely thin on usefulness beyond "sending quality gifts works".

For a good book on this topic with practical, useful information see How To Get A Meeting With Anyone by Stu Heinecke.

  • Generale
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
Immagine del profilo di Ian clevett
  • Ian clevett
  • 20/11/2018

must read for customer service

when you need ideas on changing your businessee culture. nothing beats this book for gaining ways to look after your clients and service them better