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LONDON — In one advertisement, a sun-kissed couple laughs and chases each other on a sandy beach. But the beachgoers are holding not surfboards but wooden coffins.

"Funeral Ads Sought to Get UK Talking. They May Have Worked Too Well." is from the August 01, 2018 World section of The New York Times. It was written by Ceylan Yeginsu and narrated by Keith Sellon-Wright.

©2017 The New York Times News Service Division of The New York Times Company (P)2017 Audible, Inc.

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