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Sintesi dell'editore

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:

  • Create a space in the online ecosystem that truly represents your business and cultivates your customers' loyalty and trust
  • Participate in the unique culture of each available social media platform to engage your customers
  • Establish an organizational structure that constantly targets the next new media trend
  • Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world
  • Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process

©2010 Brian Solis (P)2010 Audible, Inc

"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach." (Tony Hsieh, CEO, Zappos.com)
"Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage! gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal." (Craig Newmark, founder, Craigslist.com)

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    2 out of 5 stars
  • Donnie
  • 25 02 2011

Great content, but why so pretentious?

Brian Solis is a very highly regarded experts on new and social media. I was looking forward to listening to his book, but after the first 20 minutes, I actually felt sorry for the narrator! The book/script has been written in unnecessarily complex and over-the-top language, that it just comes across as pretentious.

I know that Brian is will be an intelligent man, but I believe it would have been more worthwhile and thoughtful to make the book punchy and easy to follow, rather than trying to impress people with his mastery of English language.
Good content, but this really did put me off.

Keep it simple, if you're going to do another book, Brian. And get over yourself, if you think it's clever to try to impress people with your lexicon. Ironically, he advises people to get their point across clearly and concisely, but does the exact opposite.