The Levity Effect

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The benefits of the levity effect are not conjecture but are built on extensive research and case studies from some of the world's most successful organizations. New York Times best-selling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos, and dozens of others, showing how lightening up can drive real business results.

The book also outlines the extensive research into the subject - studies that cut against the grain of traditional business thinking - including compelling data from the Great Place to Work Institute's one-million-person database, which reveals that "Great" companies consistently earn significantly higher marks for "fun".

©2008 Adrian Gostick and Scott Christopher Claflin; (P)2008 Blackstone Audio, Inc.

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