• Perfect Dealership

  • Surviving the Digital Disruption
  • Di: Max Zanan
  • Letto da: Will Stauff
  • Durata: 2 ore e 55 min
  • Versione integrale
  • Data di pubblicazione: 13 12 2017
  • Lingua: Inglese
  • Editore: Max Zanan
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Sintesi dell'editore

Remember travel agencies? They were a thriving business not so long ago. Then online services transformed the industry, and brick-and-mortar travel agencies died - and died quickly.

Today, traditional car dealerships are facing much the same threat. Innovative and convenient digital startups and services threaten to disrupt the traditional car-sale process, egged on by consumers who aren’t happy with the existing sales process. If car dealerships don’t adapt, they too will face an industry-wide extinction.

Perfect Dealership offers help and hope for dealerships struggling to adapt to this digital-based paradigm shift. Consultant Max Zanan applies 15 years of automotive-industry experience to the future of the car dealership. Arguing that dealerships must make significant changes if they are to survive the coming storm, Zanan takes a close look at every department within the business, including:

  • human resources
  • business development centers
  • information technology
  • parts and service
  • finance and insurance

By improving the role of each department and transforming them from individual echelons into a cohesive whole, Zanan offers a road map for the creation of a perfect dealership - the only way to remain relevant and solvent in the digital age.

©2017 Max Zanan (P)2017 Max Zanan

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