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Sintesi dell'editore

Today's marketplace is more competitive than at any other time in history. Does your small- or medium-sized company have the tools it needs to keep up? Guerrilla Marketing Attack provides solid, practical, cost-effective advice on how to take advantage of advances in marketing that can give you and your company that much-needed competitive edge. Former vice president and creative director of J. Walter Thompson and Leo Burnett Advertising, Jay Levinson is the president of his own marketing consulting firm, Jay Levinson and Partners, whose clients range from Fortune 500 companies to small business and startups.
Copyright ©1989 by Jay Conrad Levinson; Copyright (P)1996 by Blackstone Audiobooks

"A veritable plum pudding of marketing techniques." (L.A. Times)

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Ordina per:
  • Totali
  • Justin
  • 17 12 2002

Woefully outdated

This book is almost 14 years old, and it shows. Although it makes some interesting points that are still important today, (for example, having excellent customer service) it's so hard to take seriously when it doesn't even mention marketing your business via an internet website! Instead they suggest things like renting a hot air balloon or giant skylight. Uh huh.

The foundation is there but this book needs a refresher to make it modern.

23 su 24 utenti hanno ritenuto utile questa recensione