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Sintesi dell'editore

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations. All the weapons are inexpensive to implement, and fully half of them are absolutely cost-free - a bonanza that liberates cash flow. Included are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference for your company.
©1990 Jay Conrad Levinson; (P)1996 Blackstone Audio Inc.

"This very practical guide should be consulted by both practitioners and students of business." (Library Journal)

Cosa ne pensano gli iscritti

Non ci sono recensioni disponibili
Ordina per:
  • Totali
  • Michael MacDonald
  • 22 04 2007

Good info narrated horribly

I have one lonely complaint about this audiobook, that being the narration. The usually great narrator Barrett Whitener, uses horribly stiff pronunciation on almost every word. One example is the word "marketing", as the Mr. Whitener insists on pronouncing it as "mark-kit-TING" unnecessarily. I am far from picky about audiobook narrators, but in this case I believe it takes away from the otherwise valuable content.

Do yourself a favor and listen to the sample before purchasing this item. You may choose to buy the book in place of this audio version.

16 su 17 utenti hanno ritenuto utile questa recensione

  • Totali
  • Utente anonimo
  • 03 03 2011

Disappointing

This is the first audiobook that I have not completed. The material is very, very dated. I should have checked the published date. In 2011 I would not recommend this book

4 su 4 utenti hanno ritenuto utile questa recensione

  • Totali
  • Joseph
  • 11 01 2009

Moral marketing...

This book presents marketing not as TRICKS but as a way to communicate WHO your company is to other people.

I am new to Marketing, so the idea of having an identity in your marketing was new to me.

But I really like that Jay is a moral person and is interested in making the marketing image and the reality of the product or identity of your company be the same.

So, he gives a picture of what you need to do if you are going to be a REAL company that is going to stick around for a while, present a quality product and communicate your company identity to other people.

So, the techniques here are more on how to build an established business, rather than just to market to people temporarily or instantly make a profit.

Jay emphasizes how to build a brand or a company identity and goodwill from your customers.

4 su 4 utenti hanno ritenuto utile questa recensione

  • Totali
  • Interpretazione
  • Storia
  • Rina
  • 04 08 2015

Outdated

If it was the very first book I'd ever listened to, it probably would have been better. It's written before the Internet era and while some techniques are still used today, this book has no substance for the social media needs or tech savvy generation. The book isn't bad, it's just a bit dry and long. Thank goodness it's an audible.

3 su 3 utenti hanno ritenuto utile questa recensione

  • Totali
  • J. Pavao
  • 29 05 2008

Great Book!

The book is over 10 years old. Do not let that stop you. This book gets the imagination into marketing overdrive in a 100 wonderfully different and powerful ways. Barrett Whitener brings the book to life with utter clarity and inspirational pointedness. The book, the narraration, and the effects, are timeless. Buy it!

2 su 3 utenti hanno ritenuto utile questa recensione

  • Totali
  • Jayeson
  • 05 12 2007

Old News

I didn't realize it until after I started listening... This book is over 10 years old. Most of the points are probably still true, but I was looking for something a little more modern... They talk about "new" marketing techniques that have already been around for over 10 years... It's kind of a joke.

5 su 9 utenti hanno ritenuto utile questa recensione

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  • Interpretazione
  • Storia
  • Joe
  • 05 02 2017

I didn't catch a 1990 published yr.

it's my own fault for not looking. being written in 1990 means a lot of the information is outdated. about half a book is still fantastic information. Yet, many of the tactics are outdated. 50 50 blend of useful and outdated

  • Totali
  • Interpretazione
  • Storia
  • Lindsey
  • 13 05 2016

Very Outdated. Would not recommend.

The narrator sounds mechanical and the information is so dated. Wish I looked at the publishing date before purchasing. They talk about videotapes and matchbooks!

  • Totali
  • Interpretazione
  • Storia
  • Peter R. Stmartin
  • 29 10 2015

Good Content

If you take away the warfare language and the performance of the read it's got many good ideas. Just take it for what it is, use the ideas. It's fine.

  • Totali
  • Interpretazione
  • Storia
  • Amazon Customer
  • 07 09 2015

VERY informative.

Great read to listen to. I kept rewinding for great tips.mentioned. Thank You so very much.

Ordina per:
  • Totali
  • Gavin
  • 16 10 2009

Great emphasis on the "weapons"

Having read Guerilla Marketing by the same author I was very interested in his weapons listed in the book. Is separate book focuses on them, gives percentages and really drives home their importance. Having used many of them in my own company I can say that despite the very American feel to the description of the weapons, they work in all societies!

2 su 3 utenti hanno ritenuto utile questa recensione

  • Totali
  • Interpretazione
  • Storia
  • Kolari
  • 25 05 2014

Data is more abstract

Would you try another book written by Jay Conrad Levinson or narrated by Barrett Whitener?

I might try another book ..

Would you recommend Guerilla Marketing Weapons to your friends? Why or why not?

For some on who don't know anything about marketing.

Any additional comments?

I expected more detailed information on topic...

  • Totali
  • Alex Tucker
  • 04 03 2013

Out of date rubbish

This book is way out of date, full of grey word filling paragraphs about nothing or repeating itself over an over again (if I hear the word Guerrilla one more time..) also it is read by a very annoying voice that over enunciates words like Marketing.



There are ideas in this book and some people may get something out of it but it will drive you mad in the process. If you have a business already you really should know all these so call Weapons.