From Mind to Market  Audiolibri

From Mind to Market

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Sinossi

When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.

©1997 by Roger D. Blackwell; (P)1998 by Blackstone Audiobooks

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