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Sintesi dell'editore

Penguin presents the audiobook edition of Elastic written and read by Leonard Mlodinow.

What do Pokémon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive and others fail at the first sign of change? What gives the human brain the edge over computers? The answer: elastic thinking. It's an ability we all possess and one that we can all learn to hone in order to succeed at work and in our everyday lives.

Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and best-selling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty, idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists, writers, musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he shows you how you can test your brain power. By uncovering the secrets to flexing your own thinking, Elastic shows you how to adapt and thrive in an endlessly dynamic world.

Includes a bonus PDF of graphs and diagrams.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 

©2018 Leonard Mlodinow (P)2018 Penguin Books Ltd

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