• Branding: Brand Identity, Brand Strategy & Brand Development

  • Di: K. L. Hammond
  • Letto da: Brooke Pillifant
  • Durata: 4 ore e 24 min
  • Versione integrale
  • Data di pubblicazione: 10 01 2018
  • Lingua: Inglese
  • Editore: K.L. Hammond
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Sintesi dell'editore

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand.

Branding: Brand Identity, Brand Strategy and Brand Development is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand. Learning to develop your brand effectively and nurture its natural evolution is a necessity in a fast-paced world. You need to know how to put these steps together and keep using them to walk yourself higher up the ladder of success. This branding guide will teach you everything that you need to know to generate massive success. 

Globally recognized brands all follow these tips, and it's mandatory that you do, too. You don't just want a mediocre brand that never takes you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful mega-brand that people everywhere know about and recognize. 

Don't just take our word for it. If you're ready to generate massive success with your very own company, invest in this branding guide and invest in your brand. This all-inclusive guide features it all, leaving nothing for chance. All you have to do is start listening and start taking the step-by-step actions and you, too, will be a branding superstar. The only question you'll have left to answer is: What is the view like from the top?

©2017 K. L. Hammond (P)2017 K. L. Hammond

Cosa ne pensano gli iscritti

Non ci sono recensioni disponibili
Ordina per:
  • Totali
    1 out of 5 stars
  • Interpretazione
    3 out of 5 stars
  • Storia
    1 out of 5 stars
  • MF
  • 04 05 2018

Don't waste your time

For anyone with an ounce of business experience this book will be a complete waste of time. It is full of silly and basic superlatives with very few meaningful examples or Analyses. While easy to understand it is not very well written.

5 su 6 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • reema
  • 12 01 2018

Good Overall...

K. L. Hammond used many fun examples and great references that just added a wonderful cherry on top to this learning adventure. I can't recommend this book enough!
loved it..

4 su 5 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • Farook
  • 21 03 2018

Best book

Working in a successful branding agency I've come across many books looking at branding, innovation, and design or some sort of medley of all three.

1 su 1 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
  • Interpretazione
    4 out of 5 stars
  • Storia
    5 out of 5 stars
  • Catherine
  • 19 01 2018

well done

It's clear and concise so you don't need an MBA to decode it. Make sure you have a fresh clean notebook ready to go when you sit down with Branding Basics. It gets straight to the point of things to get you into action around your business, non-profit, or hobby immediately and you are left with so much clarity going forward.

1 su 1 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • Utente anonimo
  • 23 06 2018

Amazing Marketing Guide

I loved listening to this book. I can listen to it over and over again and still pick up new information each time. Its not a book that will become outdated overtime. It goes over the basis and foundation of marketing so you can understand the logic and how to grow and change with your own company.

  • Totali
    4 out of 5 stars
  • Interpretazione
    4 out of 5 stars
  • Storia
    3 out of 5 stars
  • Matt Ross
  • 11 05 2018

Overall a great place to start

As far as brand identity, this book nails putting that piece together. I feel like it doesn't go too far into bleeding edge branding strategies, such as some of those that affect the tech space and don't fit into traditional product or service strategies. To be fair though, that's probably for a different book.

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • Dennis
  • 16 04 2018

Great book!

This should have more reviews it was very well written it went in to detail to explain the Branding process. I highly recommend if you're looking for a brandy book you choose this one.

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • albert
  • 24 03 2018

Good info and helpful

The book applies a solid, good-step method that will help listeners apply Brand Identity, Brand Strategy & Brand Development brand-driven change in their own academic or business circumstances.

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • wyatt
  • 24 03 2018

Creating made simple

The writer discusses a question of brand identity within a holistic strategy pulling upon clear thinking and good case listening. Very thoughtfully written with some excellent insights. Thanks to K. L. Hammond.

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • christopher
  • 24 03 2018

on point

I love the way the writers describe in a detailed and expert way all the topics they think necessary to carry. It really helps envision a greater influence in the brand developing tips.

Ordina per:
  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • riya
  • 20 06 2018

fantastic reference

Easily one of the most holistic coverages on the concept of "Branding". This is a MUST for students and professionals at any state in the career. This is a fantastic reference,

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    4 out of 5 stars
  • riyakhan
  • 19 06 2018

MUST LISTEN

Bought this book to help with a rebrand project. Strongly suggest this purchase as it is a great reference book that can be applied in many situations.

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • Utente anonimo
  • 19 06 2018

super level


This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.

  • Totali
    5 out of 5 stars
  • Interpretazione
    4 out of 5 stars
  • Storia
    5 out of 5 stars
  • shabrish
  • 19 06 2018

packed good


I just started llistening this textbook and I'm telling you, it's amazing! Such a great purchase. Also, it arrived earilier than i thought and was packaged good.

  • Totali
    4 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    4 out of 5 stars
  • stib
  • 19 06 2018

clear and concise

Apart from that the book is really clear, with a variety of project tools that avoid talk in favor of stuff you can use today and will make your projects better.

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    4 out of 5 stars
  • Utente anonimo
  • 19 06 2018

valuable guide


One of my more valuable books in my library. It deals with the blurring between strategy and design.

  • Totali
    5 out of 5 stars
  • Interpretazione
    4 out of 5 stars
  • Storia
    5 out of 5 stars
  • Utente anonimo
  • 19 06 2018

amazing book

This book is amazing! I've recommended it to publicists and have used it with clients. Very straightforward, passionate, concise, many great case studies and examples.

  • Totali
    5 out of 5 stars
  • Interpretazione
    4 out of 5 stars
  • Storia
    4 out of 5 stars
  • watsun
  • 19 06 2018

helped me

Really glad to have purchased this book. Like many other branding books, this one is packed with a lot of info to get you to understand branding. It covers a few stories to help guide you.

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    4 out of 5 stars
  • thoshik
  • 19 06 2018

great process


It's well illustrated and clear to read. I think it would be a good addition to bettering your process as a designer.

  • Totali
    5 out of 5 stars
  • Interpretazione
    5 out of 5 stars
  • Storia
    4 out of 5 stars
  • cassandran
  • 14 06 2018

Well Done!

It gets straight to the point of things to get you into action around your business, non-profit, or hobby immediately and you are left with so much clarity going forward.