Not just a business, but an opportunity for personal success and achievement, Amway has spread the old-fashioned American dream across the globe - from South America to the Pacific Rim. This definitive history of Amway delves deep into the heart and soul of the organization. It is an inspirational, motivational chronicle of the company as a whole - its ideology, goals, beliefs, ethics, and sense of values - filled with uplifting stories of people around the world whose lives have been totally transformed by the Amway philosophy.
The book focused to much on lawsuits that the company won, but they were made to seem nefarious. Amway is an iconic American company, like Coca Cola and Ford. I was hoping to learn more insider information about the company. I wanted to hear about the success of Amway in more detail, and how two guys can make their first product in the bathtub and go on to create an empire. I was hoping to hear about the Amway arena and the business ventures of the family and hear what motivates them as well as the Amway independent business owners. Most of what was in this book can easily be found on the internet.
I was really curious about this book because I have a family member who joined Amway about 5 years ago and we all became somewhat concerned about her involvement with "the business". I was expecting a juicy expose written by a disgruntled former insider, but this is a well researched book. Amway is not a company with a spotless record and has been likened by many as a type of cult and a pyramid scheme (for good reasons, by the way). Anyway, Amway Forever gives a very detailed background into the company and it's full 60-year history, and does not gloss over the somewhat unsavoury practices and methods Amway uses to make money. If you're a loyal Amway distributor you won't like this book. For everyone else, the rumours that have gone around for years appear to be true. If you're looking for reasons to join Amway, don't read this book.
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