Digital-Physical Mashups (Harvard Business Review)

Letto da: Todd Mundt
Durata: 30 min
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Sintesi dell'editore

Darrell K. Rigby, a partner in the Boston office of Bain & Company, writes about how consumers see the real and virtual world as one – and so should your company.

This article was first published in the September 2014 issue of Harvard Business Review.

©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.

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