Differentiate or Die

Please re-record this book!

I'm sure the information is valuable but the narration is painful! I could not make it through the first 30 minutes as the narrator himself seemed to have no idea what he was reading. The voice was that of a bad robot, proving that ALL differentiation in not necessarily GOOD differentiation.

10 people found this helpful

Well presented arguments

This book presents a strong, compelling argument for the need to differentiate your brand from others, with many examples to prove the author's points. Relevant to our modern business climate and engaging all the way to the end. The kind of thing you'll listen to more than once if you're involved in marketing, advertising, or brand building.

21 people found this helpful

hard to listen too

it is a great book but I cannot tell you how many times I had to back it up to hear what was said...the editor took ALL pauses out. there are no pauses in the reading and it is hard to listen too.....the sample does represent the reading

5 people found this helpful

This book didn't age well

The book has some great ideas, but some examples and the author’s opinion didn't survive the 20 years that have passed since this book came out, like the Nokia story and the one from Toys R Us. If you can, look for a revised edition.

1 person found this helpful

Very relevant, crisp & well researched

I loved how the book clearly gives tools and outlines of what can create or dilute a differentiation advantage for a company. So relevant for todays times where we everyone has access of heaps of information and options at a click.. how do you stand out ?? Great grooming guide for what top strategy executives should keep in mind in their critical decision making process. A must read.

1 person found this helpful

Great speaking voice, humor, knowledge on topic

Great book - gets kind of sloppy in the end chapters - not as thought provoking. Highly recommended

7 people found this helpful

Feels a bit dated.. some things haven’t aged very well

Has some good ideas in it.. but the case studies and the perspective seems dated.. someone needs to do a sequel of sorts

Fine Wine

The principles espoused in this work are changing, but the fundamentals are tried and still true till date. If you are reading this, do with an open mind. Understand that things have changed - and are changing since 2002 when this was released - but don't lose the crux of the book which is to differentiate (in a sustainable) way or die

Great concept with entertaining examples

This was a great read. I found it just after listening to Jack's Positioning book. This goes into some wonderful tactical approaches that I used within a couple of weeks of listening to this book (twice for fun!) to help a fellow entrepreneur differentiate his brand right at the beginning stages of his new venture. I knew his brand was poor from the outset, not just the graphics, mainly because he had been wrapped up in other parts of his business that he had not considered this critical part of his venture. With Differentiate or Die in mind, I set about helping him tease out the brand elements for not only his particular customers to get clarity on the product, but also for potential franchise members looking for a company story they could get behind. This is a must read for anyone looking to position their offering in the market in a meaningful way and to tactically differentiate it from competition.

excelent book!!

I think it is a very good book, written by the father of positioning Jack Trout.