Ascolta ora gratuitamente con il tuo abbonamento Audible

Dopo 30 giorni, 9,99 €/mese. Cancella quando vuoi.
Ascolta senza limiti migliaia di audiolibri, podcast e serie originali
Disponibile su ogni dispositivo, anche senza connessione
9,99 € al mese, cancelli quando vuoi
Differentiate or Die copertina

Differentiate or Die

Di: Jack Trout, Steve Rivkin
Letto da: Patrick Cullen
Iscriviti ora

Dopo 30 giorni, 9,99 €/mese. Cancella quando vuoi.

Acquista ora a 19,95 €

Acquista ora a 19,95 €

Paga usando carta che finisce per
Confermando il tuo acquisto, accetti le Condizioni d'Uso di Audible e ci autorizzi ad addebitare il costo del servizio sul tuo metodo di pagamento preferito o su un altro metodo di pagamento nei nostri sistemi. Per favore, consulta la nostra Informativa sulla Privacy qua.

Sintesi dell'editore

In today’s ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company’s survival.

In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product’s uniquely valuable qualities. He examines successful differentiation initiatives—from giants like Wal-Mart to tiny Trinity College—to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.

Jack Trout is president of Trout & Partners, a marketing firm with offices in thirteen countries and a client list that includes AT&T, IBM, Sears, Merrill Lynch, and other Fortune 500 companies. He was the first to popularize the idea of “positioning” products in the minds of consumers. He is a sought-after speaker and the author of numerous marketing classics.

Steve Rivkin, the coauthor of The New Positioning and The Power of Simplicity, is head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corporation, and Horizon Health System. He is based in Glen Rock, New Jersey.

©2000 Jack Trout (P)2001 Blackstone Audiobooks

" Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace…and its sensible solutions for surviving the frenzied competition we’re sure to find there." (Dan Rather, CBS News)
"What I like about Differentiate or Die is the book’s emphasis on the power of logic, simplicity, and clarity—getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch." (Scott McNealy, CEO, Sun Microsystems, Inc.)

Altri titoli dello stesso

Cosa pensano gli ascoltatori di Differentiate or Die

Valutazione media degli utenti. Nota: solo i clienti che hanno ascoltato il titolo possono lasciare una recensione
Generale
  • 5 out of 5 stars
  • 5 stelle
    1
  • 4 stelle
    0
  • 3 stelle
    0
  • 2 stelle
    0
  • 1 stella
    0
Lettura
  • 4 out of 5 stars
  • 5 stelle
    0
  • 4 stelle
    1
  • 3 stelle
    0
  • 2 stelle
    0
  • 1 stella
    0
Storia
  • 5 out of 5 stars
  • 5 stelle
    1
  • 4 stelle
    0
  • 3 stelle
    0
  • 2 stelle
    0
  • 1 stella
    0

Recensioni - seleziona qui sotto per cambiare la provenienza delle recensioni.