Differentiate or Die

Well presented arguments

This book presents a strong, compelling argument for the need to differentiate your brand from others, with many examples to prove the author's points. Relevant to our modern business climate and engaging all the way to the end. The kind of thing you'll listen to more than once if you're involved in marketing, advertising, or brand building.

20 people found this helpful

Please re-record this book!

I'm sure the information is valuable but the narration is painful! I could not make it through the first 30 minutes as the narrator himself seemed to have no idea what he was reading. The voice was that of a bad robot, proving that ALL differentiation in not necessarily GOOD differentiation.

9 people found this helpful

hard to listen too

it is a great book but I cannot tell you how many times I had to back it up to hear what was said...the editor took ALL pauses out. there are no pauses in the reading and it is hard to listen too.....the sample does represent the reading

4 people found this helpful

Very relevant, crisp & well researched

I loved how the book clearly gives tools and outlines of what can create or dilute a differentiation advantage for a company. So relevant for todays times where we everyone has access of heaps of information and options at a click.. how do you stand out ?? Great grooming guide for what top strategy executives should keep in mind in their critical decision making process. A must read.

1 person found this helpful

Great speaking voice, humor, knowledge on topic

Great book - gets kind of sloppy in the end chapters - not as thought provoking. Highly recommended

7 people found this helpful

Great concept with entertaining examples

This was a great read. I found it just after listening to Jack's Positioning book. This goes into some wonderful tactical approaches that I used within a couple of weeks of listening to this book (twice for fun!) to help a fellow entrepreneur differentiate his brand right at the beginning stages of his new venture. I knew his brand was poor from the outset, not just the graphics, mainly because he had been wrapped up in other parts of his business that he had not considered this critical part of his venture. With Differentiate or Die in mind, I set about helping him tease out the brand elements for not only his particular customers to get clarity on the product, but also for potential franchise members looking for a company story they could get behind. This is a must read for anyone looking to position their offering in the market in a meaningful way and to tactically differentiate it from competition.

excelent book!!

I think it is a very good book, written by the father of positioning Jack Trout.

More great stuff from Jack Trout

Nothing earth shattering here, but many good stories and reminders of Jack Trout's differentiation message that he has been preaching for years.

Wanna Be Successful?

Hiya! I listen this book, not once but twice, preparing for thrice, and this book is for ..Starting up a new business, improving your current on going business practices, put this book in any context of your Business and it will change the Business ! it will take u to the sky! but remember as Jack Trout said...evolve! like Nokia, Gillete etc. So fasten your seat belt mate and take a cool journey of how to improve the business by having the lessons from that book, and yes! this is my Business Bible and me & my friend are focusin on that book while doing the preparration for our Business!

Mudassir

San Jose, CA

3 people found this helpful

Excellent marketing book

Would you recommend this audiobook to a friend? If so, why?

Yes, it gives you with clear examples of everyday how marketing strategies succeed or not

Which scene was your favorite?

the last half of the book

Any additional comments?

at the beginning you feel the book is a bad book, but after the first quarter, you realize the book is a gem in marketing!