Keen to turn your users into paying customers? Concerned that your conversion rates are too low?
This book will help you get your design right. It is the result of over five years experience designing for ecommerce websites, and over three years of teaching ecommerce UX design principles. It's everything you need to avoid usability problems and create a shopping experience that converts.
It delves into the specific things you need to do at each step of the ecommerce funnel, regardless of what you are selling. Create landing pages that don't cause users to bounce and search pages that help people find what they need. Design product pages that answer all your users' questions and checkout flows that don't see big drop-offs.
Presented in the form of 54 hints and tips, which cover all elements of a user's experience, from the copy to the calls to action.