Crystallizing Public Opinion
Impossibile aggiungere al carrello
Rimozione dalla Lista desideri non riuscita.
Non è stato possibile aggiungere il titolo alla Libreria
Non è stato possibile seguire il Podcast
Esecuzione del comando Non seguire più non riuscita
Ascolta ora a 0,99 €/mese per 3 mesi con il tuo abbonamento Audible.
Crystallizing Public Opinion
Acquista ora a 3,95 €
-
Letto da:
-
Jonathan Queen
-
Di:
-
Edward Bernays
A proposito di questo titolo
Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior. The book discusses the role of propaganda in democratic societies, the ethical implications of persuasion, and the power of the media in shaping societal norms. Crystallizing Public Opinion remains a critical text for understanding the mechanics of modern mass communication and the strategic influence of public relations in politics, business, and culture.
©2025 Timeless (P)2025 Timeless