Head-to-head competition can only get you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different competitive mind-set and a systematic way of looking for opportunities. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.
Public Domain (P)1999 by the President and Fellows of Harvard College, All Rights Reserved
Cosa pensano gli ascoltatori di Creating New Market Space
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A good read for Marketers
As a MBA student who aims to get into marketing, this article is just a classic.
A Blue Ocean primer
If you've read Blue Ocean Strategy, there is no need to listen to this. Otherwise, great info as in the book.