Click Here copertina

Click Here

The Art and Science of Digital Marketing and Advertising

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Click Here

Di: Alex Schultz
Letto da: Alex Schultz
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The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta.

“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, Meta

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. But how do you decide which is best for your product or service?

The answers are right here, thanks to Alex Schultz.

Alex’s unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget, whether you are working for a global corporation or running your own start-up.

From understanding channels, to testing creative, to measuring incremental gains, Click Here is the book you need to read if you want to grow your business.

“Few people understand marketing and growth better than Alex.” —Daniel Ek, CEO, Spotify E-Commerce Marketing Marketing e vendite
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Recensioni della critica

"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world."—Mark Zuckerberg, CEO, Meta
“Few people understand marketing and growth better than Alex, thanks to his years at Facebook, easily one of the most impressive marketing and growth organizations in the world. This book distils that insight into practical, actionable strategies every founder, marketer, and operator needs.”—Daniel Ek, CEO, Spotify
“The best summary of modern performance marketing I've ever read. From high-level first principles to annoying details around correct measurement, it's like doing a daylong download with a God-tier growth marketer.”—Antonio Garcia Martinez, author of Chaos Monkeys
“Growth isn’t chance – it’s science, and Alex Schultz is its genius. This book is your must-have guide to unleashing marketing brilliance and shaping the future.”—John A. List, Professor of Economics – University of Chicago; author of international bestsellers The Voltage Effect and The Why Axis
“The literal world expert in digital growth marketing wrote a book that is easy to follow. This is a rare gift and one you should not ignore if it’s relevant to your job."—Sam Altman, CEO, OpenAI
“Crisp common sense and accessible to all. Alex Schultz's expertise shines in this must-read book for all digital marketers. It's a singular comprehensive digital marketing guide tailored to a broad audience.”—Lara Hood Balazs, CMO, Adobe
“At last, a marketing book that understands algorithm isn’t your therapist and impressions aren’t accountability.”—David Droga, CEO, Accenture Song
“If there was a master’s in marketing in a digital age, this is the only textbook you'd have to learn from. If you're looking for double or triple-digit percentage increases in incremental results, just do exactly what he says.”—Andrew Robertson, Chairman, BBDO Worldwide
“If you know nothing about marketing, read this book. If you think you know about marketing, you need to read this book. It’s the perfect guide to navigating the future, by learning from the past.”—Matthew Vaughn, CEO, Marv
“No one is better placed to guide marketers through the intricacies of digital media than Alex Schultz. His principles set the standard for our craft and I can only wish the insights from Click Here were available earlier in my career. This is a remarkable narrative that will guide the industry for many years to come.”—Kelly Bennett, Chairman, Zalando
“This is the digital marketing handbook we didn’t know we were waiting for. Alex Schultz combines deep experience with a humble, practical approach that’s both strategic and hands-on.”—Jochen Koedijk, CMO, Expedia
Ancora nessuna recensione