Citizen Coke

The Making of Coca-Cola Capitalism
Letto da: William Hughes
Durata: 11 ore e 22 min
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Sintesi dell'editore

Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.

Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.

But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.

©2014, 2015 Bartow J. Elmore (P)2014 Blackstone Audio, Inc.

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Cosa pensano gli ascoltatori di Citizen Coke

Valutazione media degli utenti

Non ci sono recensioni disponibili
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  • Generale
    4 out of 5 stars
  • Chris Rafa
  • 14/04/2015

Enjoyed this fascinating story on Coca Cola!

I especially like how this book divided its chapters based on the ingredients making up coca cola products. Overall very insightful!

2 people found this helpful

  • Generale
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • Laura
  • 22/02/2020

Highly Recommend

This book is fascinating. If you want to understand large corporations and how they interact with government, the public, and world economies, you would find this an interesting read. I never imagined how far reaching the tentacles of such a corporation could be. Various factors that came together to make Coca-Cola the success it is today are explained. The author did much research to put this together. This book includes great background of world economies and government reactions through the past century. The narrator did a great job with the text. The chapters of the first half of the book are sorted by Coke's key ingredients and covers the company's history from 1886 through 1950. The chapters of the second half of the book are cataloged by the impacts of the corporation and covers the company's history from 1950 through today. I found the first half of the book more engaging than the second half, but it was all engrossing and I recommend this book.

1 person found this helpful

  • Generale
    5 out of 5 stars
  • Lettura
    4 out of 5 stars
  • Storia
    5 out of 5 stars
  • Nicole Broome
  • 16/08/2015

This book is fascinating and important

If you enjoy educational texts and critics of capitalism, this book is for you! It's information dense but in a great way

1 person found this helpful

  • Generale
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • Tim Martin
  • 16/09/2020

Coca + Kola

While this is a well-researched insight into The Coca Cola Company - its genesis and the evolution of its unusual business model, it brings greater attention to the many factors that facilitate most any food brand operating at a global scale, i.e. their disproportinal use of local public infrastructure, their lobbying clout in shaping regulation, the environmental impact of their raw resource inputs and byproduct outputs, and of course the (silent) impact on our collective physical health. Highly recommended for business and history buffs alike.

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  • Generale
    5 out of 5 stars
  • Lettura
    5 out of 5 stars
  • Storia
    5 out of 5 stars
  • carrosvoss
  • 03/12/2014

I'll never drink a Diet Coke again!

Would you recommend this audiobook to a friend? If so, why?

This book is definitely worth listening to/reading. It starts with a history of the invention (who would thought that the origins of Coke go back to France and Italy's?) and charters in general terms it's rise to power and domination on the market. Main part of the book follows the ingredients list on a Coke bottle and talks in turns about water, sugar, coke etc. It is an amazing and thrilling history of America seen through the the Cola's bottle (lame joke, I know). It touches many issues like the power of lobbying, agriculture, international affairs, competition, advertising, law and many more.

What was one of the most memorable moments of Citizen Coke?

I learned about:
the correlation between artificial sweeteners and midriff fat (I'm never having a Diet Coke again!!!);
Why we buy bottled water and we pay for it arm and leg;
Why there is no coke in the Coca Cola and why it doesn't matter;
That CC employs only seven thousand people around the world, everything else is outsourced and if it goes bust CC doesn't care and does not loose money;
CC actually makes only syrup. The rest is made by others.

What does William Hughes bring to the story that you wouldn’t experience if you had only read the book?

Unless you need to reference it for academic purposes, listening to it is simply more enjoyable and, let's be honest, more energy efficient.

Was this a book you wanted to listen to all in one sitting?

Yes. And I did with only breakes for food, work and sleep.

Any additional comments?

I will listen to it again. Wealth of knowledge if you want to argue the pros and cons of modern corporate culture and lobbying.

1 person found this helpful